The “Fun Theory” website is dedicated to the idea that “something as simple as fun is the easiest way to change people’s behavior for the better.” It’s an initiative of Volkswagen, as a marketing tool to develop the image that their vehicles are fun, but the ideas are all user-generated and the concept is an excellent one. Here’s how it works: there is a cash award for the best ideas – videos are submitted to the site showing each submitter’s theory in action – and an online vote is taken to determine the winner.
Some of the ideas are simple, some require complex engineering, but the results are a lot of fun to see – and many seem highly effective!
Here’s one idea with a fitness slant. You’ll often see an escalator beside a set of stairs – in subways, airports, malls, etc. Usually, the stairs are vacant while the escalator is highly used. In the situation shown on the video, 97% took the escalator while the stairs were typically used only 3% of the time. So a group of engineers got together to make the stairs more fun. They completely changed the user percentage – after their “fun” change, 66% of users took the stairs while the escalator percentage dropped from 97% to 34%!
“Fun” is a theory that physical education teachers have been practicing for decades. One of the main goals of good physical educators is to make fitness fun, because that’s the best way to motivate students into making physical activity part of their daily lifestyle.
Dick Moss, Editor,
[tags]physical education,fun theory,fun activity,fun fitness